Search Engines place high importance on content of a website while overlooking web design completely. Your website design doesn't hold any value in terms of your search engine ranking. On the other hand people tend to put more emphasis on website design and less on content. People tend to forget an ordinary looking website more easily. Lack of visual impact turns them away. Thus it is very important that your website designer explains to you the importance of striking a balance between web design and content.
It is important that your website designer (or web developer) creates a design based on your corporate values, understanding the target market of your business and respecting your brand image. It is very important that you chose a website developer that understands the importance of technology in your business and the affect it can have on your bottom line.
A good website developer (or web designer) will develop a web design that revolves around your content. Good website designers understand the importance of delivering the right message through the website. Before they embark on any website development they carefully formalize the website design strategies that will work for your business.
If you look at global business websites, you will notice that they use cleaner and user-friendly web design techniques. Most of the website design of good organizations will have a standard classic design, simple navigation and tech formatted cleanly and clearly. The graphics will reflect on the content and have proper ALT tags. Website designs that are simple, logical and easy to use market your business well and sell your products and services.
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Monday, May 26, 2008
Saturday, May 3, 2008
Key of online business - website design
You never get a second chance at first impressions. Not only does this truth apply when developing personal relationships, it also applies in the world of website design. As I have traversed the World Wide Web, I have found sites that have been thoroughly impressive and others not so much. You would be surprised at the lack of understanding of the first impression principle.
In the age of information it is important to make your information as accessible as possible. If a customer cannot find what they are looking for on your site they are likely to leave and find it on your competitor's.
People go to the internet for two things:
1. Find information on a product or service they intend to purchase
2. Make a purchase
There is no doubt the importance of website design as a tool for marketing goods and services. Upon visiting a website, the mind of the customer is made whether they will stay or go as soon as your website downloads. Your ability to keep them perusing your page is in based on a design that creates compelling exchange.
Regardless of what anyone says all humans look on the outside rather than the inside. It is our human nature to make judgments based on looks rather than substance during first encounters. If the cover of your book(your website) is not appealing than you will find that you have been judged only by your appearance and not the quality of the character of your site.
If the design of your website placed emphasis on deep and rich content yet losses a customer based on first impressions then you have wasted your time. When your website is perceived as confusing and uninteresting then your product or service will be perceived in the same manner.
A great example of this comes from Robert Cialdini's book, Influence - Science and Practice, a woman owned an Indian Jewelry store in Arizona who recently purchased an allotment of turquoise jewelry.
The store owner had a hard time selling any pieces of this particular jewelry. She tried many sales tricks such as shifting their location to a central spot in the store, no luck. She had her sales clerks push the jewelry hard upon customers--with no success. One day the owner went on a buying trip but prior to leaving she left a note for her head saleswoman stating, "Everything in this display case, price x 1/2," in hopes of getting rid of the offensive jewelry, even at a loss. The store owners handwriting must have been horrific because the saleswoman mistook "1/2" to be "2", and the entire allotment was sold for twice the original price!
The jewelry only sold because a higher price led to a perceived higher value. You see, "Perception is the key to the mind".
If you place your website in a side-by-side comparison to your competitor, both offering the same product, the same price and the same value, the one who wins is the one with the best design hands down. Take time to think of what you are communicating to your customer and how it is best communicated. Through the creation of your compelling exchange your customer will find greater value in your website by "Design."
Source: http://www.ezinearticles.com/?Website-Success-by-Design&id=1143334
In the age of information it is important to make your information as accessible as possible. If a customer cannot find what they are looking for on your site they are likely to leave and find it on your competitor's.
People go to the internet for two things:
1. Find information on a product or service they intend to purchase
2. Make a purchase
There is no doubt the importance of website design as a tool for marketing goods and services. Upon visiting a website, the mind of the customer is made whether they will stay or go as soon as your website downloads. Your ability to keep them perusing your page is in based on a design that creates compelling exchange.
Regardless of what anyone says all humans look on the outside rather than the inside. It is our human nature to make judgments based on looks rather than substance during first encounters. If the cover of your book(your website) is not appealing than you will find that you have been judged only by your appearance and not the quality of the character of your site.
If the design of your website placed emphasis on deep and rich content yet losses a customer based on first impressions then you have wasted your time. When your website is perceived as confusing and uninteresting then your product or service will be perceived in the same manner.
A great example of this comes from Robert Cialdini's book, Influence - Science and Practice, a woman owned an Indian Jewelry store in Arizona who recently purchased an allotment of turquoise jewelry.
The store owner had a hard time selling any pieces of this particular jewelry. She tried many sales tricks such as shifting their location to a central spot in the store, no luck. She had her sales clerks push the jewelry hard upon customers--with no success. One day the owner went on a buying trip but prior to leaving she left a note for her head saleswoman stating, "Everything in this display case, price x 1/2," in hopes of getting rid of the offensive jewelry, even at a loss. The store owners handwriting must have been horrific because the saleswoman mistook "1/2" to be "2", and the entire allotment was sold for twice the original price!
The jewelry only sold because a higher price led to a perceived higher value. You see, "Perception is the key to the mind".
If you place your website in a side-by-side comparison to your competitor, both offering the same product, the same price and the same value, the one who wins is the one with the best design hands down. Take time to think of what you are communicating to your customer and how it is best communicated. Through the creation of your compelling exchange your customer will find greater value in your website by "Design."
Source: http://www.ezinearticles.com/?Website-Success-by-Design&id=1143334
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