Search Engines place high importance on content of a website while overlooking web design completely. Your website design doesn't hold any value in terms of your search engine ranking. On the other hand people tend to put more emphasis on website design and less on content. People tend to forget an ordinary looking website more easily. Lack of visual impact turns them away. Thus it is very important that your website designer explains to you the importance of striking a balance between web design and content.
It is important that your website designer (or web developer) creates a design based on your corporate values, understanding the target market of your business and respecting your brand image. It is very important that you chose a website developer that understands the importance of technology in your business and the affect it can have on your bottom line.
A good website developer (or web designer) will develop a web design that revolves around your content. Good website designers understand the importance of delivering the right message through the website. Before they embark on any website development they carefully formalize the website design strategies that will work for your business.
If you look at global business websites, you will notice that they use cleaner and user-friendly web design techniques. Most of the website design of good organizations will have a standard classic design, simple navigation and tech formatted cleanly and clearly. The graphics will reflect on the content and have proper ALT tags. Website designs that are simple, logical and easy to use market your business well and sell your products and services.
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Monday, May 26, 2008
Saturday, May 3, 2008
Key of online business - website design
You never get a second chance at first impressions. Not only does this truth apply when developing personal relationships, it also applies in the world of website design. As I have traversed the World Wide Web, I have found sites that have been thoroughly impressive and others not so much. You would be surprised at the lack of understanding of the first impression principle.
In the age of information it is important to make your information as accessible as possible. If a customer cannot find what they are looking for on your site they are likely to leave and find it on your competitor's.
People go to the internet for two things:
1. Find information on a product or service they intend to purchase
2. Make a purchase
There is no doubt the importance of website design as a tool for marketing goods and services. Upon visiting a website, the mind of the customer is made whether they will stay or go as soon as your website downloads. Your ability to keep them perusing your page is in based on a design that creates compelling exchange.
Regardless of what anyone says all humans look on the outside rather than the inside. It is our human nature to make judgments based on looks rather than substance during first encounters. If the cover of your book(your website) is not appealing than you will find that you have been judged only by your appearance and not the quality of the character of your site.
If the design of your website placed emphasis on deep and rich content yet losses a customer based on first impressions then you have wasted your time. When your website is perceived as confusing and uninteresting then your product or service will be perceived in the same manner.
A great example of this comes from Robert Cialdini's book, Influence - Science and Practice, a woman owned an Indian Jewelry store in Arizona who recently purchased an allotment of turquoise jewelry.
The store owner had a hard time selling any pieces of this particular jewelry. She tried many sales tricks such as shifting their location to a central spot in the store, no luck. She had her sales clerks push the jewelry hard upon customers--with no success. One day the owner went on a buying trip but prior to leaving she left a note for her head saleswoman stating, "Everything in this display case, price x 1/2," in hopes of getting rid of the offensive jewelry, even at a loss. The store owners handwriting must have been horrific because the saleswoman mistook "1/2" to be "2", and the entire allotment was sold for twice the original price!
The jewelry only sold because a higher price led to a perceived higher value. You see, "Perception is the key to the mind".
If you place your website in a side-by-side comparison to your competitor, both offering the same product, the same price and the same value, the one who wins is the one with the best design hands down. Take time to think of what you are communicating to your customer and how it is best communicated. Through the creation of your compelling exchange your customer will find greater value in your website by "Design."
Source: http://www.ezinearticles.com/?Website-Success-by-Design&id=1143334
In the age of information it is important to make your information as accessible as possible. If a customer cannot find what they are looking for on your site they are likely to leave and find it on your competitor's.
People go to the internet for two things:
1. Find information on a product or service they intend to purchase
2. Make a purchase
There is no doubt the importance of website design as a tool for marketing goods and services. Upon visiting a website, the mind of the customer is made whether they will stay or go as soon as your website downloads. Your ability to keep them perusing your page is in based on a design that creates compelling exchange.
Regardless of what anyone says all humans look on the outside rather than the inside. It is our human nature to make judgments based on looks rather than substance during first encounters. If the cover of your book(your website) is not appealing than you will find that you have been judged only by your appearance and not the quality of the character of your site.
If the design of your website placed emphasis on deep and rich content yet losses a customer based on first impressions then you have wasted your time. When your website is perceived as confusing and uninteresting then your product or service will be perceived in the same manner.
A great example of this comes from Robert Cialdini's book, Influence - Science and Practice, a woman owned an Indian Jewelry store in Arizona who recently purchased an allotment of turquoise jewelry.
The store owner had a hard time selling any pieces of this particular jewelry. She tried many sales tricks such as shifting their location to a central spot in the store, no luck. She had her sales clerks push the jewelry hard upon customers--with no success. One day the owner went on a buying trip but prior to leaving she left a note for her head saleswoman stating, "Everything in this display case, price x 1/2," in hopes of getting rid of the offensive jewelry, even at a loss. The store owners handwriting must have been horrific because the saleswoman mistook "1/2" to be "2", and the entire allotment was sold for twice the original price!
The jewelry only sold because a higher price led to a perceived higher value. You see, "Perception is the key to the mind".
If you place your website in a side-by-side comparison to your competitor, both offering the same product, the same price and the same value, the one who wins is the one with the best design hands down. Take time to think of what you are communicating to your customer and how it is best communicated. Through the creation of your compelling exchange your customer will find greater value in your website by "Design."
Source: http://www.ezinearticles.com/?Website-Success-by-Design&id=1143334
Wednesday, December 5, 2007
Destination India for web design outsourcing
According to a survey conducted worldwide,
Especially the European and American companies can save a huge amount on their budget if they outsource to web design company from
Monday, October 1, 2007
Website builder and professional web design
It is very difficult to build a website and especially when it is new for you. What is the best web site builder for a newbie? It is one of the most essential questions in your mind. There may be various reasons to build a website; it might be for your business, or any personal information site or what ever. But you will find it difficult to mange web site building if you are not a web master. The best website builder, in my opinion is the one that work for you.
So how do you determine what works for you best? You could go to some website builder forums and pose the question to people in the know. It seems like a good idea, right? The problem is that most of these people have experience, and have forgotten what it's like to start out. Most of the technical terms used by experienced website masters are beyond the newbie, so there's a steep learning curve. So, maybe it's not the best idea. When you have some experience under your belt, maybe these forums are the place to turn to.
The first thing to do is make a list of what you need to be able to build a website quickly and painlessly. Here's an example of things I want to be able to do have:
So how do you determine what works for you best? You could go to some website builder forums and pose the question to people in the know. It seems like a good idea, right? The problem is that most of these people have experience, and have forgotten what it's like to start out. Most of the technical terms used by experienced website masters are beyond the newbie, so there's a steep learning curve. So, maybe it's not the best idea. When you have some experience under your belt, maybe these forums are the place to turn to.
The first thing to do is make a list of what you need to be able to build a website quickly and painlessly. Here's an example of things I want to be able to do have:
- Low Cost - I don't want to pay an arm and a leg to build a website.
- No Coding - I don't know more than the basics of HTML and I don't have the time to learn it from scratch.
- I want the program to do all the work for me - What I mean by that is that I want the program give me results, and I don't want to have to deal with the nitty gritty.
- Something to help me with all the graphics.
- A program that will upload the website for me - that is an inbuilt FTP program so that I can do it all in the same time, and not muck about with different programs.
- A professional looking site at the end - I don't know much about graphic design, but I want it to look like I do.
- Customizable - I have got to the stage where I can tell a website that's been built using a template. There's something manufactured about them. I want my website to be individual.
Sunday, September 23, 2007
Good web design Practices
Your web site is nothing but main junction of your off line company. Hence, it is very important to create good web design which attracts your targeted market customers to get maximum number of visitors. Here only number of customer is not important but you have to take care of number of sells also.
Main thing you have to take care is navigation; make sure that you have clear direction on the navigation of your website. The navigation menu should be well formed and have clear vision of each product. It must be concise so that visitor can understand the flow of your site to navigate around your site without any confusion.
Some time people put more images on website which are not necessary. Try to minimize the use of images that will reduce the load time for your web page. If you think any image is very necessary for that site, make sure that it should be well optimized by image editing program so that they have minimum file size. Don’t use much flash or animation which is unnecessary for that page as it will increase the size of your web page.
Make sure that your web site should comply with w3 web standards. You can check it at www.w3.org , it will validate your website for w3 standards. You should test your web site for all repute browsers like IE, fire fox, and opera. As there is a chances like your site looks great in Internet Explore but breaks cross-browser compatible for other browser. That will loose your customer. Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.
These are some basic things which should be taken care of during website designing. You can outsource your web design work for batter quality web design services in India.
Tuesday, September 18, 2007
Sunday, September 16, 2007
Web design essential for your business
Regardless of the business you operate either it is a multinational company or sole proprietor organization you need to have a web site. Your customers expect you to have a web site containing detailed information about your business and available offers. Internet is so popular now a days and having a web site of your business give potential benefits to the organization. Customer looks with suspicion to those companies that don’t have own web site.
But it is not enough to having a web site with small information or simple design. It is necessary for your web page to have attractive design that reflects not only your type of business, but that also refract the tone of business you want to be. In the very competitive industries you have to take care of all aspects. If you can’t attract the customer on first glance you will not get a second chance. Your competitor always try to make some batter than you so, you have to provide best web site to your valuable customer.
When you are planning to launch a new website or redesign the website you already have, what you will do? Most people in who giving attractive offers don’t have the skills necessary to design their own website. You need to decide weather he/she have enough skill to give batter design to your site, as you wouldn’t want to leave your company’s image in the hand of an amateur. For that your really need to hire a web designer with professional web design experience – more specifically a business web page designing, you can find good web design India as per your requirement.
When you're looking for a web designer, the best place to find one is on the Internet. Here are some tips to help you find a web page design company that fits your needs and budget.
- Template design and Customization
- Big list of customer portfolio
- specialized solution as per your business requirement
- Search engine friendly design and web hosting
- Marketing and tracking
- Maintenance and support
An aesthetically pleasing and fully functional web page design with batter support will help you to compete with more confidence in the competitive marketplace and increase your revenue of investment.
For more information contact us at Outsource to India
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