Your web site is nothing but main junction of your off line company. Hence, it is very important to create good web design which attracts your targeted market customers to get maximum number of visitors. Here only number of customer is not important but you have to take care of number of sells also.
Main thing you have to take care is navigation; make sure that you have clear direction on the navigation of your website. The navigation menu should be well formed and have clear vision of each product. It must be concise so that visitor can understand the flow of your site to navigate around your site without any confusion.
Some time people put more images on website which are not necessary. Try to minimize the use of images that will reduce the load time for your web page. If you think any image is very necessary for that site, make sure that it should be well optimized by image editing program so that they have minimum file size. Don’t use much flash or animation which is unnecessary for that page as it will increase the size of your web page.
Make sure that your web site should comply with w3 web standards. You can check it at www.w3.org , it will validate your website for w3 standards. You should test your web site for all repute browsers like IE, fire fox, and opera. As there is a chances like your site looks great in Internet Explore but breaks cross-browser compatible for other browser. That will loose your customer. Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.
These are some basic things which should be taken care of during website designing. You can outsource your web design work for batter quality web design services in India.